California's 2026 Governor Race Is Already a Digital Primary
YouGotUs analyzed campaign websites, backlinks, search visibility, traffic signals, social graph reach, influencer paths, and narrative clusters for the publicly visible candidate field from February through May 2026.
Research Bottom Line
The current digital snapshot favors Katie Porter, with Tom Steyer and Steve Hilton also showing meaningful reach. Xavier Becerra's campaign has usable owned signal, but trails the strongest competitors in social share of mind.
What The Full Report Shows
- Website and backlink footprint from February through April 2026.
- Keyword ranking, search visibility, and traffic-intent comparisons.
- Social graph reach, influencer targets, topic clusters, and inferred relationship topology.
- A digital visibility outlook for the race with methodology and source notes.