Why SEO is broken.
Traditional SEO is broken. AI search overviews and tools like Perplexity are reshaping how people discover information, bypassing the old model of link-stuffed rankings and keyword games.
Brands can no longer rely on climbing Google’s blue links alone. Visibility is shifting to curated, AI-generated answers. That’s where YouGotUs.ai comes in.
We help organizations stay discoverable in the Agentic Age by combining content, generative engine tuning, and earned media into campaigns designed for AI-first discovery.
The result? More organic visibility, more qualified leads, and faster returns, measured in weeks, not months.
User clicks on Google Search Engine Results are flat
Studies show that over half of Google searches (58–59%) now end without any click to a website (so-called “zero-click” searches).
This reflects users increasingly getting answers directly on the results page (via featured snippets or AI summaries) instead of clicking through.
AI is becoming a new source of traffic
OpenAI’s ChatGPT was handling around 37.5 million user prompts per day in late 2024, compared to Google’s 14 billion daily searches. By Q4 2024 about 21% of U.S. web users were visiting ChatGPT monthly, yet 99.8% of those users also still used Google.
In short, AI-driven search is augmenting traditional search rather than replacing it – but it’s already changing how traffic flows on the web.
The impact of Google AI Overviews
By May 2025, Google’s AI Overview was appearing in roughly 20% of U.S. desktop searches (mostly on broad informational queries). When these AI summaries are present at the top of the page, users often get their answers immediately – resulting in far fewer clicks on the organic results below.
Data from Similarweb show that after Google launched AI Overviews in May 2024, the percentage of news-related searches that yielded no click to a news site jumped from 56% to nearly 69% by May 2025 . In other words, over two-thirds of Google searches about news end without a click-out, a sharp increase in “zero-click” behavior within a year.
Search traffic drops between 1% and 25%
Publishers are reporting significant declines in Google referral traffic as a result. In a mid-2025 survey of 19 major publishing companies (news and entertainment) by Digital Content Next, the majority experienced year-over-year search traffic drops between 1% and 25% . The median decline in Google search referrals was about -10% overall (with news publishers down 7% and non-news content sites down 14% YoY) .
These losses coincided directly with the rollout of AI summaries. Importantly, many of these publishers still rank highly in search; it’s the clicks that have fallen.
The UK’s Publishers Association provided concrete examples: one lifestyle site saw a popular “How to get rid of [insect]” article maintain first-page ranking and similar impression volume, yet its CTR plummeted from 5.1% to just 0.6% over the past year once Google began displaying an AI-generated answer for that query.
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YouGotUs - What we do
The key to long-term success lies in creating the right kind of structured content and ensuring it has maximum visibility.
At the core of our services is content creation, ranging from well-structured blog posts and AI-enabled landing pages to the optimization of entire websites. We ensure that your content is structured in a way that search engines can understand and audiences find valuable.
We create organic traffic. We leverage social media to amplify reach, create backlinks from trusted third-party sites, and offer visibility in reputable online publications and media outlets.
Together, these approaches create a powerful ecosystem where structured content and visibility work hand in hand, driving sustainable growth and brand authority over time.
